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机械工业出版社

[日期:2007-03-20] 来源:设计艺术家网书刊  作者:chda编辑 [字体: ]

机械工业出版社自1952年成立以来,坚持以科研、科普、教学服务为方向,以市场化、国际化两大战略为指导,在保持传统的机电图书市场领先地位的同时,根据社会需求、市场变化及自身优势,及时调整、制定新的发展战略,现已发展成为多领域、多学科的大型综合性出版社。

机械工业出版社在发展过程中,产品体系不断完善,由传统的图书出版向图书、期刊、电子出版物、电子商务一体化延伸,涉及机械、电工电子、汽车、计算机、经济管理、建筑、ELT、科普以及教材教辅等领域。50年来,累计出版、销售图书3.6亿册,近年来一直保持年出书3000种左右,其中新书1800余种,重印书1200种,销售码洋近4亿元人民币。同时,利用覆盖包括台湾、港澳地区的大中城市营销网络的快速反馈体系,使我社图书始终保持在国内零售市场占有率排名第一的记录,并以其学术上无可争议的权威性享誉国内。目前拥有10万专业读者数据库,以及教师数据库、图书馆数据库等基础信息建设在不断补充和完善。

机械工业出版社早在1995年就开始走上了国际化合作出版之路,不但与著名跨国出版集团保持着良好、稳定、长期的战略合作关系,又与许多专业出版集团有着密切的专业技术合作。

随着中国加入WTO以及国际市场的不断变化,机械工业出版社通过合资、控股、参股等多种形式的强强联合,为组建跨地区、跨所有制的大型出版集团构建了坚实的发展平台。
机械工业出版社将以培育核心竞争力为目标,在人力资源开发、品牌经营、网络出版、市场规范、版权贸易等方面继续探索和不断实践,并以科学的经营与管理,大步迈向国际出版舞台。

China Machine Press (CMP), which was founded in 1952, has been taking the great strategies of market-orientation and internationalization as a guide in line with its service direction to scientific research, popular science and education. It also makes and timely streamlines its new development strategy upon market demands by taking its own advantages while keeping its leading position steadily in the publication of conventional mech-electrical books, which has perfectly made CMP a large comprehensive publisher of multi-disciplines and multi-fields in China.

In the 50-year development, CMP set up a perfect product system that has successfully expanded its business scope from the conventional book publishing to the combination of books with periodicals, electronic publications and e-commerce. The system covers such a wide variety of subjects as mechanical engineering, E&E, automotive, architecture, IT, business and management, ELT and popular science.

Since its founding in 1952, CMP has totally published and distributed over 360 million copies of books. Especially, in each of the recent years, more than 3,000 titles of books, in which are 1,800 new titles and 1,200 reprinted ones, were published by CMP that made it enjoy an annual sale of 400 million RMB yuan. In addition, by making a good use of a prompt feedback system that comprises a sales network covering almost all the large and medium-sized cites in China and China's Hong Kong and Macao areas, CMP keeps itself as the No.1 in the domestic retail market with books more authentic academically. Currently, some basic information systems like Readers' Database containing 100 thousands of professional readers, Teachers' Database and Database of Libraries are well operating in CMP.

China Machine Press started to cooperate with its counterparts in the international publishing circle as early as the year of 1992. It has not only set up a strategic business relationship with some best-known multinational publishing groups on a long-term basis, but also kept a satisfied professional and technological cooperation with many specialized publishing companies in the world.

With China's access to the WTO, CMP is now building up a platform for the establishment of a large publishing group, characteristic of trans-areas and multi-ownership, by means of different kinds of capital operation such as joint venture and share holding. CMP will pay more attention to cultivating the kernel competitive force, and take more effective measures to promote HR development, trademark and license operation, web publication and trading in copyrights in the years to come.

机械工程图书 Books of Mechanical Engineering

机械工程是我社的优势出版领域,在50年的出版历程中建立了一支知名的优秀机械图书作译者队伍,也培养了一支业务能力强、注重团队精神的机械图书编辑队伍,出版了5000余种机械工程类精品图书,其中以《机械工程手册》为代表的50余种图书获国家级奖励。凭借卓越的品牌优势,机械工程类图书的综合出版实力及市场占有率长期位居全国同类图书市场第一。
Mechanical engineering has been a publishing field where CMP has its own advantages. In the publishing history of 50 years, CMP not only set up a well-known contingent of outstanding authors and translators, but also fostered a team of mechanical book editors who are more capable and always keeping a key focus on the spirit of teamwork. Up to now, more than 5,000 titles of such excellent mechanical books have been published by CMP, of which 50 titles awarded kinds of State-level prizes with Mechanical Engineering Handbook (Second Edition), a grand reference book that obtained the National Book Award in 2002, as a representative. CMP has successfully kept its leading position in the publication of mechanical books in China with its advantage of brand, position of comprehensive strength, and share of the domestic market.

电工电子图书 Books of Electrical and Electronic Engineering
秉承传统,保持优势,我社电工电子类图书在全国图书零售市场上占有率第一,覆盖了电工技术、电子技术、电力工程、电气自动化、通信技术、家电维修等领域,已形成以大型工具书为龙头,丛书、单行本为配套的出版体系。其中,《电机工程手册》(第二版)被誉为"盛世典籍"。
Keeping a traditional superiority in the field, CMP's E&E books have occupied a dominant position in the domestic E&E book market of China, covering such a variety of disciplines as E & E technology, electrical engineering, automation, maintenance of home electric appliances, and technology of telecommunications. Now, a complete publishing system that takes large reference books as a head and series books/separate editions as two wings has been formed in CMP, in which the Electrical Engineering Handbook (Second Edition) is highly praised as 'a bestseller of E&E in contemporary China'.


建筑图书 Books of Architecture, Construction and Landscape
把握经典、时尚,同时注重实用技术,打造专业品牌,自我创新与版权引进两翼齐飞,使我社建筑图书在市场上名声鹤起,特别是引进了多种世界著名建筑师的作品集及反映国外建筑业先进技术及工艺的书籍,有力地倡导了先进的建筑设计理念。
Mastering classics and fashions, focusing on practical techniques, establishing a specialized brand and combining self-creation with translation of foreign titles -- All these have perfectly made CMP's architectural books hold certain share of the domestic book market. In addition, collections of world-famous architects' works and technical books on advanced technologies and processes abroad were kindly introduced to the Chinese audience by CMP.


汽车工程图书 Books of Automotive Engineering
汽车工程是我社图书出版的传统领域,综合实力位居同类图书前列。出版范围涉及高水平学术著作、实用技术图书、使用维修类图书及各类教材。已累计出版图书600余种,年出版新书70余种。
Automotive engineering is a traditional publishing scope of CMP, which contains high-level academic works, practically technical books, repair manuals and different sorts of textbooks. Totally, more than 600 titles of such AE books have been published by CMP, with a release of 70 new titles annually. CMP has been aiming at providing exquisite AE books to readers in all walks of life, through its leading position of strength in the publishing of similar books in China.

经济管理图书 Books of Business and Management

以其强劲的发展势头,我社经济管理类图书已是全国图书市场上的领头军,以经济管理教材、大众读物、畅销书为主的经管类图书为中国管理人才的培养作出了卓越的贡献,尤其通过引进国外优秀图书,为中国广大读者倡导了先进的管理模式、成功的经营理念、前沿的经济思潮。
With a strong impetus in development, CMP has firmly strengthened its leading position with its excellent business and management books in the domestic book market. Also, it makes a great contribution to fostering China's managerial talents by means of its B&M textbooks, trade books and bestsellers, especially via some outstanding translated titles, CMP has advocated to the mass Chinese readers advanced managerial modes, successful business ideas and up-to-date economic ideological trends.

英语图书 Books for English Language Learning

以大众英语、行业英语、考试英语、教辅英语为主,涉及生活英语、职场英语、金融英语、警务英语、法律英语、旅游英语、商务英语等,突出品牌与质量,充分利用社会资源,辅以多媒体光盘、CD配套等多种形式,打造英语图书特色。
Publishing Scope
English for general purposes, including daily English, occupational English, English for the general public.
Professional English, such as financial English, English for the police, legal English, tourist English, business English, etc.
English for Tests, such as TOIEC, CET4, CET6 and Graduate School Entrance Examination.
English as supplementary school materials, such as English Olympic Contests and corresponding reading materials for primary and secondary school students.

Publishing Ideas
Great importance being attached to brand establishment and quality management;
Enhanced cooperation with stronger counterparts;
Establishment of our unique publishing features by making full use of outside resources;
Attaching multimedia CDs to the publications to help the readers comprehensively raise their English language skills in listening, speaking, reading and writing.

计算机图书 Books of Computer Science

作为中国计算机类图书出版四强之一,已形成以图书为主,期刊、电子出版物与网络互动及电子商