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机械工业出版社

[日期:2007-03-20] 来源:设计艺术家网书刊  作者:chda编辑 [字体: ]

机械工业出版社自1952年成立以来,坚持以科研、科普、教学服务为方向,以市场化、国际化两大战略为指导,在保持传统的机电图书市场领先地位的同时,根据社会需求、市场变化及自身优势,及时调整、制定新的发展战略,现已发展成为多领域、多学科的大型综合性出版社。

机械工业出版社在发展过程中,产品体系不断完善,由传统的图书出版向图书、期刊、电子出版物、电子商务一体化延伸,涉及机械、电工电子、汽车、计算机、经济管理、建筑、ELT、科普以及教材教辅等领域。50年来,累计出版、销售图书3.6亿册,近年来一直保持年出书3000种左右,其中新书1800余种,重印书1200种,销售码洋近4亿元人民币。同时,利用覆盖包括台湾、港澳地区的大中城市营销网络的快速反馈体系,使我社图书始终保持在国内零售市场占有率排名第一的记录,并以其学术上无可争议的权威性享誉国内。目前拥有10万专业读者数据库,以及教师数据库、图书馆数据库等基础信息建设在不断补充和完善。

机械工业出版社早在1995年就开始走上了国际化合作出版之路,不但与著名跨国出版集团保持着良好、稳定、长期的战略合作关系,又与许多专业出版集团有着密切的专业技术合作。

随着中国加入WTO以及国际市场的不断变化,机械工业出版社通过合资、控股、参股等多种形式的强强联合,为组建跨地区、跨所有制的大型出版集团构建了坚实的发展平台。
机械工业出版社将以培育核心竞争力为目标,在人力资源开发、品牌经营、网络出版、市场规范、版权贸易等方面继续探索和不断实践,并以科学的经营与管理,大步迈向国际出版舞台。

China Machine Press (CMP), which was founded in 1952, has been taking the great strategies of market-orientation and internationalization as a guide in line with its service direction to scientific research, popular science and education. It also makes and timely streamlines its new development strategy upon market demands by taking its own advantages while keeping its leading position steadily in the publication of conventional mech-electrical books, which has perfectly made CMP a large comprehensive publisher of multi-disciplines and multi-fields in China.

In the 50-year development, CMP set up a perfect product system that has successfully expanded its business scope from the conventional book publishing to the combination of books with periodicals, electronic publications and e-commerce. The system covers such a wide variety of subjects as mechanical engineering, E&E, automotive, architecture, IT, business and management, ELT and popular science.

Since its founding in 1952, CMP has totally published and distributed over 360 million copies of books. Especially, in each of the recent years, more than 3,000 titles of books, in which are 1,800 new titles and 1,200 reprinted ones, were published by CMP that made it enjoy an annual sale of 400 million RMB yuan. In addition, by making a good use of a prompt feedback system that comprises a sales network covering almost all the large and medium-sized cites in China and China's Hong Kong and Macao areas, CMP keeps itself as the No.1 in the domestic retail market with books more authentic academically. Currently, some basic information systems like Readers' Database containing 100 thousands of professional readers, Teachers' Database and Database of Libraries are well operating in CMP.

China Machine Press started to cooperate with its counterparts in the international publishing circle as early as the year of 1992. It has not only set up a strategic business relationship with some best-known multinational publishing groups on a long-term basis, but also kept a satisfied professional and technological cooperation with many specialized publishing companies in the world.

With China's access to the WTO, CMP is now building up a platform for the establishment of a large publishing group, characteristic of trans-areas and multi-ownership, by means of different kinds of capital operation such as joint venture and share holding. CMP will pay more attention to cultivating the kernel competitive force, and take more effective measures to promote HR development, trademark and license operation, web publication and trading in copyrights in the years to come.

机械工程图书 Books of Mechanical Engineering

机械工程是我社的优势出版领域,在50年的出版历程中建立了一支知名的优秀机械图书作译者队伍,也培养了一支业务能力强、注重团队精神的机械图书编辑队伍,出版了5000余种机械工程类精品图书,其中以《机械工程手册》为代表的50余种图书获国家级奖励。凭借卓越的品牌优势,机械工程类图书的综合出版实力及市场占有率长期位居全国同类图书市场第一。
Mechanical engineering has been a publishing field where CMP has its own advantages. In the publishing history of 50 years, CMP not only set up a well-known contingent of outstanding authors and translators, but also fostered a team of mechanical book editors who are more capable and always keeping a key focus on the spirit of teamwork. Up to now, more than 5,000 titles of such excellent mechanical books have been published by CMP, of which 50 titles awarded kinds of State-level prizes with Mechanical Engineering Handbook (Second Edition), a grand reference book that obtained the National Book Award in 2002, as a representative. CMP has successfully kept its leading position in the publication of mechanical books in China with its advantage of brand, position of comprehensive strength, and share of the domestic market.

电工电子图书 Books of Electrical and Electronic Engineering
秉承传统,保持优势,我社电工电子类图书在全国图书零售市场上占有率第一,覆盖了电工技术、电子技术、电力工程、电气自动化、通信技术、家电维修等领域,已形成以大型工具书为龙头,丛书、单行本为配套的出版体系。其中,《电机工程手册》(第二版)被誉为"盛世典籍"。
Keeping a traditional superiority in the field, CMP's E&E books have occupied a dominant position in the domestic E&E book market of China, covering such a variety of disciplines as E & E technology, electrical engineering, automation, maintenance of home electric appliances, and technology of telecommunications. Now, a complete publishing system that takes large reference books as a head and series books/separate editions as two wings has been formed in CMP, in which the Electrical Engineering Handbook (Second Edition) is highly praised as 'a bestseller of E&E in contemporary China'.


建筑图书 Books of Architecture, Construction and Landscape
把握经典、时尚,同时注重实用技术,打造专业品牌,自我创新与版权引进两翼齐飞,使我社建筑图书在市场上名声鹤起,特别是引进了多种世界著名建筑师的作品集及反映国外建筑业先进技术及工艺的书籍,有力地倡导了先进的建筑设计理念。
Mastering classics and fashions, focusing on practical techniques, establishing a specialized brand and combining self-creation with translation of foreign titles -- All these have perfectly made CMP's architectural books hold certain share of the domestic book market. In addition, collections of world-famous architects' works and technical books on advanced technologies and processes abroad were kindly introduced to the Chinese audience by CMP.


汽车工程图书 Books of Automotive Engineering
汽车工程是我社图书出版的传统领域,综合实力位居同类图书前列。出版范围涉及高水平学术著作、实用技术图书、使用维修类图书及各类教材。已累计出版图书600余种,年出版新书70余种。
Automotive engineering is a traditional publishing scope of CMP, which contains high-level academic works, practically technical books, repair manuals and different sorts of textbooks. Totally, more than 600 titles of such AE books have been published by CMP, with a release of 70 new titles annually. CMP has been aiming at providing exquisite AE books to readers in all walks of life, through its leading position of strength in the publishing of similar books in China.

经济管理图书 Books of Business and Management

以其强劲的发展势头,我社经济管理类图书已是全国图书市场上的领头军,以经济管理教材、大众读物、畅销书为主的经管类图书为中国管理人才的培养作出了卓越的贡献,尤其通过引进国外优秀图书,为中国广大读者倡导了先进的管理模式、成功的经营理念、前沿的经济思潮。
With a strong impetus in development, CMP has firmly strengthened its leading position with its excellent business and management books in the domestic book market. Also, it makes a great contribution to fostering China's managerial talents by means of its B&M textbooks, trade books and bestsellers, especially via some outstanding translated titles, CMP has advocated to the mass Chinese readers advanced managerial modes, successful business ideas and up-to-date economic ideological trends.

英语图书 Books for English Language Learning

以大众英语、行业英语、考试英语、教辅英语为主,涉及生活英语、职场英语、金融英语、警务英语、法律英语、旅游英语、商务英语等,突出品牌与质量,充分利用社会资源,辅以多媒体光盘、CD配套等多种形式,打造英语图书特色。
Publishing Scope
English for general purposes, including daily English, occupational English, English for the general public.
Professional English, such as financial English, English for the police, legal English, tourist English, business English, etc.
English for Tests, such as TOIEC, CET4, CET6 and Graduate School Entrance Examination.
English as supplementary school materials, such as English Olympic Contests and corresponding reading materials for primary and secondary school students.

Publishing Ideas
Great importance being attached to brand establishment and quality management;
Enhanced cooperation with stronger counterparts;
Establishment of our unique publishing features by making full use of outside resources;
Attaching multimedia CDs to the publications to help the readers comprehensively raise their English language skills in listening, speaking, reading and writing.

计算机图书 Books of Computer Science

作为中国计算机类图书出版四强之一,已形成以图书为主,期刊、电子出版物与网络互动及电子商务并举的现代化出版格局。我社计算机类图书采用实例教程配合多媒体教学光盘的先进方式,真正体现以人为本的出版理念;注重开发与工程应用紧密结合的计算机图书。同时每年通过引进百余种经典计算机教材和图书,始终保持与国际先进水平同步。
As one of the four strong publishers of computer books in China, CMP has set up a modern publishing pattern by taking books as a key with assistance of periodicals, electronic publications and e-commerce. For the general readers, CMP uses an advanced method that combines multi-media CD-ROM with textbooks of practical cases so as to realize the publishing idea of All for Man indeed. In the aspect of science and technology, CMP always pays much attention to those computer books that closely integrate development with application in engineering. Besides, CMP translates over 200 new titles of professional computer books and textbooks released by foreign publishers each year for the purpose of keeping pace with the latest technical trend in the world.


基础教育教材 Textbooks for Elementary Education

我社自20世纪80年代中期进入基础教育图书市场以来,现已发展到年出版新书400种,实现销售耡胙 4000万元人民币的规模。我们将始终不移地以求实的态度,追求知识与能力的同步发展、素质教育与应试教育的完美结合,利用丰富的作译者队伍,与教育界同仁携手振兴中国基础教育大业。
Since its entering the domestic market of books for elementary education in the 1980's, CMP has developed itself so fast that 400 new titles are yearly published with a sales revenue of 40 million RMB yuan. We have been pursuing, with a more practical attitude, not only a synchronized development of both knowledge and ability but also a perfect integration of the education for quality with a test-oriented one. So that we can greatly enhance China's elementary education with the support of experts and scholars in this field, relying on a team of experienced authors and translators.


高等教育教材 Textbooks for Higher Education

我社作为重要的高等教育教材出版基地,曾获教育部颁发的"先进教材管理单位"称号。目前年出版新书280余种,重印书600余种,出版领域从传统的专业教材如机械类、电子信息类向数学、物理、化学、力学等基础课,建筑,经管等综合领域迅速扩张。通过实施精品化战略、差异化战略,并以高度的品牌意识取得了良好的经济效益和社会效益。
As one of the key publishing bases of higher-education textbooks, CMP won a prize of Advanced Textbooks Management Unit, officially issued by the Ministry of Education, P. R. China. At present, CMP yearly publishes 280 new titles of such textbooks, with around 600 titles reprinted. The publishing areas are quickly expanded from such conventionally professional textbooks on mechanical engineering, electronics and IT to those for basic courses such as mathematics, physics, chemistry and mechanics, and to some comprehensive areas like architecture and business /management. CMP has gained a lot from its higher-education textbooks, socially and economically, by carrying out a strategy of both diversification and exquisite products with a good consciousness of brand.


职业教育教材 Textbooks for Vocational Schools

我社职业教育教材出版范围广,涉及基础课、机械制造、电气技术、数控加工、模具制造、热加工、机械设备与维修、计算机应用、机电技术及应用、经济管理、制冷与空调设备应用与维修、汽车技术、建筑技术等领域,突出教材的权威性、配套性、全面性等特色。
With a wide range of subjects or disciplines, CMP's textbooks for vocational training are well known for the features of high authority, full coverage, more compatibility and superior quality. Here are part of the subjects or disciplines concerned with: basic courses, machinery manufacturing, electrical technology, CNC processing, die making, heat processing, maintenance of facilities, computer application, mech-electrical technology and its application, application and maintenance of refrigerating and air-conditioning facilities, automotive technology, and business & management.

电子出版物 Electronic Publications

跟踪和研究数字出版技术,以CD-ROM等数字媒介为载体,出版各类数字化科技手册、面向大众的多媒体读物及多媒体教材等,并承担着4项国家"十五"电子出版物规划项目和21项中等职业教育国家规划多媒体课题等重大出版项目。
By taking some digital media like CD-ROM as a carrier, CMP successively traces and researches the latest development of digital publishing technology. It not only publishes sorts of digitalized scien-tech handbooks, but also produces a lot of multi-media reading materials and textbooks for the general readerships. In addition, CMP is undertaking to complete some important programs, e.g. 4 State-planned programs for electronic publications in the coming two years, 21 State-planned multi-media publishing programs for vocational education, and so on.


出版 Production

具有一支经验丰富的调度、计算机绘图、装帧设计、美术设计、校对等专业队伍,承担着我社所有图书整体形象的策划和设计。
CMP has a team of professionals who are very experienced in procedure coordinating, computer graphing, cover / art designing and proofreading. Such a production team is fully in charge of image planning and designing thousands of CMP books as a whole.


发行 Sales and Distribution

拥有遍布全国各省、市、自治区的近2000家分销商,具有批发与零售相济、国有与民营并存、综合专业兼融的全方位营销体系;以综合营销为主干,并依托专业渠道,针对领域实施专业营销,使我社在全国图书零售市场综合排名一直保持领先的位置。
CMP has a very large distribution/sales network of its own, which is composed of nearly 2,000 outlets throughout the country. An all-around marketing system has been built up that not only organically combines wholesales with retail selling, but also effectively streamlines the relationship of the State-run and private sale channels as well as that of the general and professional ones. By taking general marketing as a main line while relying on professional channels, CMP may well conduct professional marketing in terms of books in different subjects or disciplines, which makes CMP ranking first in the domestic book-retailing market of China.

国际合作 International Cooperation

随着1992年中国加入两个国际版权公约及国内改革开放的不断深入,我社的国际贸易方式逐渐呈现多样化,除以版税为基础的双向版权贸易外,还广泛开展合作办刊、合作发行、合作出版等。截止目前,我社已与全球近百家著名出版商建立了实质性的业务联系和良好的合作关系,共与外商达成版权转让协议3000余项,合作出版各类学术专著、科技期刊、论文集、多语种词典及手册类工具书103种,150余卷册,作品内容题材丰富,数量逐渐增多。随着我国加入WTO,经济的全球化浪潮将以更快的速度和更大的规模把我社并入国际出版的行列,我社将通过广泛的国际交流与合作,以更高质量的产品与服务,积极参与国际图书出版市场的竞争。
China Machine Press has always attached great importance to international cooperation and trading in copyrights. As China became member of Bern Convention and UCC in 1992 while a policy of reform and opening-up to the outside world being taken in the country, CMP made the mode of its world trade more diversified accordingly. Besides the conventional rights exchange which is usually conducted on a royalty basis, CMP also extensively started co-publication, co-distribution, and co-sponsoring of a magazine with its foreign partners. Up to date, CMP has established a substantial business relationship as well as satisfied cooperation with nearly 150 well-known publishers and distributors in the world, which means that Translation/Reprint Agreements for more than 3,000 titles have been reached between CMP and those foreign publishing companies. Over 100 kinds of academic works, scien-tech periodicals, proceedings, multi-lingual dictionaries, and handbooks in dozens of volumes are co-published. All these translated/reprinted titles are rich in content with a gradual increase in number. With China's access to WTO, CMP will be pushed forward by the wave of globalization in economy to joining in the international publishing industry, not only at a high speed but also on a large scale. By means of international exchange and cooperation, CMP will be more active to compete in the world book market with much better products and services.

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